Who we are

130 Primrose is the trading name of Home Ground CIO, a registered UK charity (No. 1216156). Our registered address is 130 Regent's Park Road, Primrose Hill, London NW1. We can be contacted at hello@130primrose.org.

What data we collect

We may collect the following personal data:

Contact details — name, email address, phone number — when you make a reservation, send an enquiry, or sign up to our newsletter.
Booking information — party size, date, time, and any dining preferences or allergen requirements you provide.
Usage data — pages visited, time on site, referring source — collected via cookies if you consent (see our Cookie Policy).

How we use your data

To manage your reservation and communicate with you about it.
To respond to enquiries about private dining or other services.
To send our newsletter if you have subscribed (you can unsubscribe at any time).
To improve our website based on anonymous usage analytics.

Legal basis for processing

We process your data under the following legal bases (UK GDPR):

Contract — processing necessary to fulfil a reservation or enquiry.
Legitimate interests — improving our service and website.
Consent — for marketing emails and analytics cookies. You may withdraw consent at any time.

Third parties

We use the following third-party services which may process your data:

OpenTable — for restaurant reservations. Subject to OpenTable's own privacy policy.
Toast — for newsletter sign-ups. Subject to Toast's own privacy policy.
Google Analytics (if you consent to analytics cookies) — for anonymised website traffic data.

We do not sell your personal data to any third party.

Data retention

We retain your data for as long as necessary to provide the service requested, or as required by law. Marketing list subscribers may unsubscribe at any time.

Your rights

Under UK GDPR you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data.
Object to or restrict processing.
Data portability.
Withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, contact us at hello@130primrose.org. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Cookies

We use cookies for analytics purposes, with your consent. See our full Cookie Policy for details.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised.

Privacy Policy